Justin Modray, the owner of Candid Money, has launched a new IFA firm called Candid Financial Advice.
Modray had left his job at Bestinvest as head of communications over four years ago and established a new investor guidance website called Candid Money.
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With more than 1 million visitors to his website, Modray sees a market for moving into what he considers lower-cost independent financial advice, Fundweb reported.
Modray said that the newly launched Candid Financial Advice has an inclusive sliding fee for initial advice and service, with the maximum cost capped at 1%, while annual fees will range between 0.25% and 0.75%.
"As far as I know, no other financial adviser has to date made this commitment," Modray added.
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