British wealth manager Brooks Macdonald has launched a new corporate identity that consolidated all of its subsidiaries businesses under a single masterbrand.
As part of the restructure, the group’s core divisions including asset management, financial consulting, funds, retirement services and international units will be consolidated under one Brooks Macdonald brand.
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The exceptions will be the firm’s specialist fund team at North Row Capital and its property management unit Braemar Estates, which will retain their separate identities.
Brooks Macdonald CEO Chris Macdonald said: "There has been a huge amount of change since the business was founded, both in the industry and within our firm. But over that time we are proud to have consistently delivered for our clients, both in terms of investment performance and excellent service.
"By pulling our subsidiary businesses closer together, today’s brand relaunch not only simplifies the Group’s branding message but also emphasises our ability and commitment to delivering the best investment solutions for our clients.
Set up in 1991, the group till now operated as an integrated wealth manager working with the intermediary market. As at 31 December 2015, it comprised funds under management over £7.82bn, and operated with 12 offices in the UK and the Channel Islands and 470 employees.
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