Broadridge Fluent will enable consumers to select the preferred channels, while allowing firms to manage and customize underlying content and messaging, according to the company.
The service will enhance customer engagement by enabling firms to distribute marketing, transactional and regulatory communications to their clients’ preferred delivery channels with enhanced insight and interactive capabilities.
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Broadridge Fluent builds upon existing Broadridge print, mail and e-delivery services to support communications across a variety of channels, including firm websites, advisor portals, and emerging digital mail services.
The main features of Broadridge Fluent include emerging channels, preference and consent management, enhanced insight and interactive communications.
Currently, the components of Broadridge Fluent are in use by more than 20 financial services institutions.
The service is being delivered as a Platform As A Service (PAAS) in order to allow for cost reduction while eliminating a lengthy integration process.
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By GlobalDataThe key capabilities of the Broadridge Fluent are providing an integrated solution across traditional channels, preference & consent management.
