BrightScope, a provider of independent financial information and investment research, has announced a major update to its Advisor Pages platform.
Financial advisors can now claim and maintain their profile at no charge, and additionally gain access to new exposure tools with two premium account options. BrightScope is also releasing a series of badges that allow advisors to highlight experience and conduct, and help investors more easily identify wealth management advisors with clean regulatory histories and desired industry experience.
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"BrightScope was early in figuring out that all financial advisors need to have a useful online presence and a place to display their experience and credentials," said Joshua M. Brown, author of The Reformed Broker blog and CEO of Ritholtz Wealth Management. "Now that Advisor Pages is opening up to everyone, it’s only a matter of time before these profiles become the industry standard and the go-to resource for investors."
Now, financial advisors can access and update their basic profile for free, and showcase their expertise by engaging in open discussions with investors on BrightScope’s financial Q&A forum.
Those looking to further expand their digital footprint can upgrade to one of two new premium account options that include a wide variety of tools to help advisors increase the exposure their profiles receive online. The new badges allow consumers to quickly see whether a wealth management advisor has experience, expertise and a clean record.
"The internet is increasingly becoming a tool for basic due diligence in any industry, including financial services, yet comprehensive quality information remains fractured and difficult to find," said Michael Kitces, partner and director of research for Pinnacle Advisory Group and publisher of the financial planning industry blog Nerd’s Eye View.
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By GlobalData"Giving consumers the opportunity to ‘BrightScope’ a prospective advisor will bring much needed transparency. The Advisor Pages enhancements should make it even easier for advisors to further flesh out their profiles beyond the minimum standards that regulators require, ensuring that consumers are getting all the key information they should have to make a good decision."
A comprehensive directory of nearly 600,000 financial advisors, BrightScope’s Advisor Pages, aggregates hard-to-discover but publicly available information, making it easy for people to find the companies and professionals most suitable for specific financial needs. Since its launch in 2011, Advisor Pages has attracted nearly 3.5 million investors seeking financial advice or looking to find, evaluate and engage with wealth management professionals.
