As part of its plan to solidify the business growth in Asia, BNP Paribas Wealth Management announces today the appointment of Helene Li as Managing Director, Head of Strategic Planning, Brand and Communications for Asia Pacific, reporting to Mignonne Cheng.
Helene will be responsible for overseeing the Asia Brand and Communications team for the Bank’s Wealth Management business, with a focus on implementing integrated marketing activities to support business development.
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Mignonne Cheng, chairman and CEO of BNP Paribas Wealth Management Asia Pacific, said: "We are excited to bring on board Helene, who will be instrumental in developing the brand strategy for our Wealth Management business, to support our robust business growth in the region."
A seasoned management consultant and communications professional, Helene brings to this role a wealth of experience in business strategy, marketing and branding, having led regional teams at global consulting giant, Towers Watson, to serve a range of financial services clients.
Prior to this, Helene held similar roles for JP Morgan Chase Private Bank and Swiss wealth management firm Lombard Odier. In both capacities, she was instrumental in setting up and partnering with the market leads to drive and deliver solid business propositions.
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