UK-based financial services firm Bestinvest and wealth management business Tilney will rebrand the merged business as Tilney Bestinvest following the regulatory approval in June 2014.
The announcement follows the merger agreement between Bestinvest and Deutsche Bank’s UK wealth unit in February.
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The enlarged company will operate as Tilney for Intermediaries in the business to business market for £9 billion private client group, reported FT Adviser.
Tilney Bestinvest will accommodate around 400 employees, of which 100 are client advisers and investment managers.
Peter Hall will lead the group that includes existing management team of Bestinvest and heads from four Tilney offices.
Hall said Tilney has a rich heritage and are excited to be reintroducing the brand into the market.
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By GlobalData"We are very committed to the UK intermediary market, and believe that we can offer a top quality range of investment services," added Hall.
"Tilney for Intermediaries will be a major area of focus for the business over the coming years both among UK advisers and as we look to build on the success we have had providing investment management solutions to the clients of our regional partner in Asia."
Current Bestinvest CIO Gareth Lewis will head the investment process of the business that will be categorized as 63% discretionary, 17% advisory and 20% execution-only.
