Luyet will lead a new team comprising more than 20 customer relationship managers as the firm plans a ‘significant expansion’ in the market, Sarasin said in a statement.
The expansion is part of the Sarasin Group’s growth strategy and sets a clear signal for its home market of Switzerland, the statement said.
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A Swiss citizen, Luyet has an MBA in Political Science from the University of Geneva. After graduating, he spent 13 years with UBS in Geneva, where he was in charge of Private Banking in Nyon.
From 2001 onwards he was associated with Credit Suisse in Lausanne and Geneva, most recently as deputy head private banking for the Geneva region.
Bas Rijke, head Bank Sarasin’s Geneva location, said this is a clear sign of Bank Sarasin’s commitment to both its home market and the location of Geneva.
"With this move, coupled with its offering of sustainable, customized products and services, Bank Sarasin is ideally positioned to provide a holistic service to increasingly discerning Swiss private clients and continue to expand its market share of this very attractive segment," Rijke added.
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By GlobalDataPrivate Banking Suisse Romande caters to needs of private banking clients in French-speaking part of Switzerland.
