Bajaj Broking has introduced Bajaj Broking Privé, a new service aimed at ultra-high net worth individuals (UHNIs) in India.
This initiative seeks to create a dedicated platform for wealthy investors, offering a range of investment options including portfolio management services (PMS), alternative investment funds (AIFs), bonds, global equity, and structured products.
Go deeper with GlobalData
Access deeper industry intelligence
Experience unmatched clarity with a single platform that combines unique data, AI, and human expertise.
The launch comes in response to the increasing number of ultra-wealthy individuals in the country, stated the company.
The branch of Bajaj Broking Privé is located in Andheri, Mumbai, and will serve as the starting point for a national rollout, leveraging Bajaj Broking’s network across India.
The service includes a curated selection of investment opportunities, supported by dedicated relationship managers and a UHNI dealing desk to offer personalised guidance and execution.
Investors will also have priority access to select investment opportunities through collaborations with major institutions, bolstered by Bajaj Broking’s technology and research capabilities.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataBajaj BrokingCEO and managing director Manish Jain said: “Bajaj Broking Privé marks the beginning of a focused offering tailored for ultra-high net worth investors in India.
“From bespoke offerings to elite services, our vision is to build Bajaj Broking Privé as India’s preferred destination for ultra-high net worth individuals to invest.”
Bajaj Broking, also known as Bajaj Financial Securities, operates as a full-service stockbroking entity and is a wholly owned subsidiary of Bajaj Finance
It caters to investors and traders through various platforms, including web, mobile, and desktop applications, as well as an offline presence with branches and franchises in more than 40 locations.
The company offers a diverse array of investment products, such as trading and demat accounts, margin trading facility (MTF), mutual funds, IPOs, bonds, AIFs, PMS, US investing, and the National Pension Scheme (NPS).
Bajaj Broking also provides specialised investment solutions for Bajaj Finance customers who utilise the loan against shares (LAS) facility.
