Baird has appointed Kevin Cross as a senior vice president, financial advisor in its Denver wealth management office.

Prior to joining Baird, Cross most recently served as a financial consultant with Charles Schwab.

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Cross, who has 15 years of financial industry experience, has started his career as a financial advisor in 1998 with Prudential Securities.

Since its start in 2009, Baird has appointed nearly 350 financial advisors and branch managers to its Private Wealth Management group.

Baird manages more than US$100 billion in client assets.

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