B Capital, a Switzerland-based investment firm providing advisory services to high net worth individuals, has appointed Omar Tarbush as regional market head Middle East.
Tarbush joins B Capital from a prominent Middle Eastern family office, which offers wealth planning, asset management, capital investment, financial consolidation and corporate governance services.
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During his 17 years at the firm, his remit included the planning and execution of multimillion-dollar special situations on behalf of clients.
At B Capital, Tarbush will be responsible for building out and driving business in the region, in order to meet demand and opportunities B Capital has identified in the past months.
Commenting on the appointment, B Capital founder and group managing director, Lorne Baring, said: "A Geneva-based and regulated multifamily office is an attractive solution for Middle Eastern clients. Due to recent developments in the region families are increasingly seeking independent management of their family assets from Swiss-based investment firms.
"Omar has the credentials and proven track record to take on this role and to represent clients in UAE, Qatar and Saudi Arabia."
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By GlobalDataOmar Tarbush will be based in B Capital’s Geneva office and is the second senior hire announced this quarter to B Capital’s growing business.
