The platform, which will have a select number of IFA firms will be launched over the next six months and will be a white label offering through financial advisors.
AXA Self Investor has been built in response to adviser demand and consumer feedback for a simple investment platform, said the company.
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The services will offer a funds-based stocks and shares individual savings account and trading account with approximately 130 funds selected by Architas.
Features of AXA Self Investor include four low-cost, risk-rated, multi-asset passive funds and three Architas Protector Funds. Minimum investment will be GBP100 per month or GBP1,000 lump sum.
Mike Kellard, chief executive of AXA Wealth, said: "The AXA Wealth proposition will continue to be focused predominantly on advisers, indeed some 92% of wealth business comes through IFAs, and advisers will remain a key partnership focus for us going forwards."
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