Overall sales at AXA Wealth were up 68% to £2.5 billion reflecting a strong first half year for the business, which developed a tailored approach for each of its core business areas in the lead up to the RDR.

AXA’s wealth management division has announced half yearly increases in the assets under management (AuM) of 17.6% across its platforms as part of its quarterly report.

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AXA’s wealth division now has a total of £24.3bn under management across its platforms Elevate and Architas

The Elevate platform attracted most of the growth as IFA inflows increased in the half year to June 2013 by 52% or £945m. In June 2013 alone the inflows to the platform almost doubled year-on-year by 96%.

Architas the specialist multi-manager business has seen AuM increase by 17% from £10.8bn to £12.6bn.

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