French insurer Axa has appointed Brian Winikoff as the new head of its US life, retirement and wealth management operations.

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Winikoff will also become a member of Axa’s US executive committee.

"AXA has strong franchises in the US life, retirement and wealth management spaces today, and I believe the organization is well-positioned to lead these markets through innovation in the future. I am excited to join this talented team and world class organization," Winikoff said.

Winikoff currently holds the role of president and CEO at Crump Life Insurance Services, which is a distributor of life insurance, long term care insurance, disability insurance and annuity products in the US.

Commenting on the new appointment, Axa US CEO Mark Pearson said: "More than his business acumen, what attracted us most about Brian was his personal qualities.

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"His integrity, his ability to connect and care for people and his belief in the noble purpose of our industry are the values that we hold close and make us very excited for the future. I am sure all will join me in welcoming Brian to AXA."