Australia and New Zealand Banking Group (ANZ) plans to invest into the marketing activities promoting the ANZ Wealth brand, according to Money Management.
The bank said it had no concrete plans to rebrand OnePath as ANZ Wealth, despite regularly considering many branding strategy proposals and ideas across the business.
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"ANZ Wealth is the overall division name we use globally, while OnePath is an external customer brand that is utilised to distribute offerings through financial advisers," the bank’s spokesperson said.
OnePath was initially established 130 years ago and was then known as Mercantile Mutual.
In late 2009, ANZ bank has acquired ING Australia and launched a new brand for the business – OnePath – in 2010.
The bank said that wealth management is a key priority for ANZ and a strategic growth opportunity.
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By GlobalDataThe bank said it remained committed to its specialist wealth businesses that cover insurance, superannuation, investment and advice offered through the ANZ, OnePath, E*TRADE, RetireInvest, Millenium3 and FSP brands.
