ANZ Bank is changing the name of the investment management business, OnePath, to ANZ Investments from 20 September 2013.
One path, ANZ’s fund management and Kiwisaver business will remain as a brand name for life insurance products and services sold through external financial advisers.
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More cohesive marketing was the reason given for the rebrand as ANZ moves to bring more of its divisions under the ANZ umbrella.
John Body, managing director ANZ Wealth New Zealand, said: "Wealth management is a key priority for ANZ and we have a clear strategy to grow our share of the wealth market here in New Zealand.
"As we focus more of our marketing and branding investment into activities promoting the ANZ Wealth brand, it makes sense to transition the name and brand of our KiwiSaver provider and funds management business to ANZ.
"This change will make it easier for people to understand who is looking after their money.
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By GlobalData"This is a change in name and brand only. The people and processes behind ANZ’s KiwiSaver schemes remain the same and we also remain committed to working with financial advisers to help their clients grow their wealth," Body said.
The move comes just three years after the OnePath name was introduced in place of ING as the name of ANZ’s funds management and life insurance businesses across Australia and New Zealand.
