Ameriprise Financial has relaunched its asset management businesses as Columbia Threadneedle Investments.
In January, Ameriprise revealed plans to rebrand Columbia Management and Threadneedle Investments beneath a single name.
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Columbia Threadneedle Investments global CEO Ted Truscott said: "We have brought together two well established, successful asset managers under one brand, offering clients a broader set of capabilities and a truly global presence."
The rebrand will not change established investment teams, existing funds, client portfolios or strategies and processes in place at both firms, reported StarTribune.
According to the report, the names of individual funds will remain the same but will be marketed as Columbia funds or Threadneedle funds available through Columbia Threadneedle Investments and will use new logos.
Columbia Threadneedle Investments global head of brand Rupert Pybus said: "Investment management has become a much more global business, the idea of going to a more global marketing entity was driven by our clients. We will be offering clients more opportunity to benefit from the global research that we will now be able to inform all our investment teams."
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