Albridge, an affiliate of Pershing, a BNY Mellon company, has introduced its new Albridge Wealth Reporting platform.
The web-based data management platform will feature updated functionality that spans the full user experience and will improve the way advisors can leverage their clients’ portfolio data to provide accurate and insightful analysis.
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Using the new platform, advisors can analyze and report investor performance at the individual holding, asset class, account or household levels on demand — for any time period. New platform features also include improved presentation, reporting, workflow, and analytics which are the result of extensive research, dialogue and testing with the broker-dealer and advisor communities.
"Albridge is relentless in its commitment to understanding exactly what advisors need in order to deliver world class service to their clients," said Marc Butler, managing director of Albridge. "This platform grew organically out of a series of on-site, face-to-face conversations with advisors telling us first-hand what they really need from a wealth reporting platform, and how they could use these capabilities to meet the unmet needs of their clients."
The state-of-the-art Albridge Wealth Reporting platform offers a dashboard that provides quick, simple access to an intuitive reporting tool, empowering advisors with compelling new ways to analyze and present client data.
The responsive design-based approach is exemplified by a new global search function, while the device-agnostic architecture affords portability between browser, tablet and other mobile devices. Reflecting Albridge’s focus on data excellence supported by flexible technology, Albridge Wealth Reporting also provides advisors with custom branding capabilities and integration with third-party applications leveraging Albridge’s Applink framework.
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By GlobalData"The new Albridge Wealth Reporting platform goes far beyond anything we have brought to market before," explained Peter Antonucci, managing director at Pershing, "We were focused on re-imagining a framework for data management, reporting, workflow and accessibility. The result is a solution that is robust, flexible and more intuitive." Antonucci added, "Our use of responsive design led to the creation of interactive charting capabilities, for example, that allow an advisor to use as few or as many data points as needed, tailored to the specific needs of a particular client at a specific point in time."
Enhanced advisor functions being introduced with the cutting-edge Albridge Wealth Reporting platform include:
- Simple navigation to relevant data
- Quick access to recently reviewed and favorite clients
- Interactive summary screens with the ability to drill down for detailed information
- Global smart search across advisor’s book of business
- Charting capabilities to dynamically define data
- Expanded integration, including new web services providing performance data at the portfolio, account, asset class and benchmark levels
INSITE 2014 attracts more than 2,300 attendees, including investment professionals, independent RIAs, dually registered and hybrid advisors as well as senior-level product and marketing executives. It is held at The Westin Diplomat, Hollywood, Florida.
