AJ Bell has introduced a capped annual charge on its new-look D2C platform, Youinvest, as part of its 2014 pricing strategy.
Go deeper with GlobalData
Access deeper industry intelligence
Experience unmatched clarity with a single platform that combines unique data, AI, and human expertise.
Also called as Sippdeal, Youinvest currently has a fund charge of 0.2%, capped at £50 per quarter for consumers.
The new pricing structure will compare to its current rate of £12.50 per quarter, according to Investment Week.
However, AJ Bell has no plans to introduce any annual charge cap on its adviser platform SIPP Centre, which now has an uncapped 0.2% annual custody charge.
Investment Week quoted Billy Mackay, marketing director AJ Bell, saying, "The products are very different, the underlying investor ranges are very different, and the tools are very different between the two platforms. We are providing a service for a different market via Youinvest."
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataMackay added that the RDR had made the group to change the current pricing arrangements on its D2C platform.
