Aberdeen Asset Management has hired Rob Hudson Rob Hudson, former head of Charles Stanley Direct, to develop its digital proposition.
In his new role, Hudson will be responsible for boosting the group’s digital communications with clients. He will also focus on the educational aspect of communicating with direct investors.
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Hudson will step down from his role at Charles Stanley at the end of December this year.
Hudson’s responsibilities will be assumed by the existing team, led by Charles Stanley director with overall duty for the direct-to-client division, Mike Lilwall.
An Aberdeen spokesperson said: "The investment environment is evolving. RDR and annuity reform both mean we have to be more relevant and focused as a group to end customers – both in how we communicate and how we express ourselves digitally."
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