Switzerland remains the world’s leading center for wealth management, according to August Benz, deputy CEO and head of international & transformation at the Swiss Banking Association, who says the country’s strength goes far beyond size alone. “Switzerland remains the global home of wealth management. This is not simply a question of scale, but of substance. International clients continue to choose Switzerland for its political stability, legal certainty, diversified expertise and its consistent ability to safeguard and grow wealth across economic cycles. These foundations are long-term in nature and continue to anchor our global leadership.”
As global wealth creation accelerates, client expectations are shifting toward seamless, high-quality service across multiple regions. Benz notes that Switzerland is well positioned to benefit from this trend, as clients diversify their financial footprints and seek trusted advisory centres with true international reach. “This is reflected in Switzerland’s uniquely diversified assets under management across regions, more so than any other major wealth hub, which in turn reinforces the stability and resilience of its financial center.”
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Rather than being challenged by the rise of new financial centres, Switzerland’s role is adapting within a more interconnected global system. “In this environment, Switzerland’s role is evolving rather than diminishing. We remain the reference point for cross-border wealth management, while engaging actively with fast-growing markets, including the Middle East, as complementary partners in a more interconnected global landscape,” Benz said. He added that while the Middle East is emerging as a significant wealth hub, “this rise is additive, not substitutive. The region is becoming an important partner for other financial centres in a multi-hub world.”
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