Sweden-based high net worth individuals (HNWI) specialist Red Carpet Research (RCR) has come up with a new online access panel, dubbed LuxuryOpinions.com.

Touted to be the first independent access panel of affluent and HNWIs in Europe, the panel is scheduled to be first launched in the UK in the first week of next January.

The firm is planning a rolling expansion programme under which it will add a new market every six to eight weeks.

The panel is designed to facilitate clients in luxury and wealth management companies and their agency partners robust data sets for this demographic.

Every panelist will undergo an eight point manual validation process including desk research prior to being sampled for client studies.

Lars Long, CEO of RCR, said that online research in this segment has hitherto been very limited.

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"We are here to forever change this and to empower reliable, repeatable and robust research within this hard-to-reach group. In many cases, our panelists are millionaires who expect and receive white glove service. Our incentive program matches their lifestyle and our surveys are limited to luxury and wealth management subject areas," added Long.