Hedge Connection, a marketing platform for alternative investment managers, has announced a suite of new services to facilitate capital raising.
Managers will improve their relationship-building by participating in three new levels of visibility: Hedge Connection’s Capital Club — offering enhanced investor introductions, Alpha Ten — spotlighting funds for investors, and affordable manager presentation videos that leverage a vast distribution network.
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"Hedge Connection was founded almost 10 years ago, and continues to innovatively solve problems for the alternatives industry," said Hedge Connection CEO Lisa Vioni.
"Our Capital Club is the most powerful and cost effective online introductory service available to fund managers today. Unlike buying a static list of investor information for thousands of dollars, payment by managers using the Hedge Connection platform is only triggered when an investor accepts an introduction and schedules a phone call with the manager. This service will dramatically increase a manager’s ability to meet allocators, build relationships and raise capital."
Hedge Connection’s Capital Club builds on the firm’s patented technology of connecting fund managers with allocators online. Hedge Connection’s established platform allows managers to source participating opt-in investors and request introductions based on matching investment criteria. Allocators remain anonymous until an introduction is accepted and a phone call is scheduled.
Hedge Connection’s Alpha Ten is the company’s new weekly promotional feature that highlights up to ten alternative investment funds to an audience of targeted allocators.
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By GlobalDataThe funds are promoted to Hedge Connection investor members through a dedicated area on the website, as well as the company blog and newsletters. The service is only available to the firm’s Capital Club members or through a service provider’s sponsorship.
Hedge Connection has partnered with the industry’s leading video platform Asset.TV to offer fund manager promotional videos. The professionally shot two minute pitches will engage an audience of qualified investors with details on the fund, the manager’s expertise and their edge.
The videos are hosted on Hedge Connection and on a dedicated Asset TV channel. With the most affordable pricing in the industry, managers receive both a professional video presentation and access to a vast distribution network.
In addition to the new services for fund managers, Hedge Connection has also released new advertising tools for service providers to promote their brand on the Hedge Connection website.
Pricing & Availability
Annual membership to Hedge Connection’s Capital Club starts at $500. Accepted introductions cost $450 each and every 10th introduction will be free. Capital Club members receive benefits that include the Alpha Ten and discounts to the Global Fund Forum and manager videos. The Capital Club will launch later this year and pre-registration is available on the Hedge Connection website.
Hedge Connection’s Alpha Ten service is complimentary for Capital Club members. Service providers may sponsor their own series at $5,000 for the week for up to ten clients. Volume pricing is available.
Hedge Connection’s manager videos are created in partnership with Asset TV. Pricing starts at $2,500 and includes a professionally edited two minute video plus distribution on Hedge Connection and Asset TV websites. Additional promotion to Asset TV’s network of over 400,000 investment professionals is available.
