Wealthy households in the US seek digital wealth management tools and a long-term relationship with financial advisers, according to a study by technology-driven marketplace Zoe Financial.
Of those polled in the inaugural Zoe Wealth Planning Sentiment Study, more than half (54%) were found interested in finding an adviser through the online channel.
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Seventy-five percent of the respondents were found entirely comfortable with the crossover between financial services and technology.
The respondents were also found interested in building up a long-term relationship with their advisers, with 80% willing to continue the relationship for a minimum of 10 years and 50% willing to continue it for life.
Nine out of ten respondents opined that the most significant trait in an adviser is trustworthiness.
The study found 67% of the respondents presently working with an adviser.
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By GlobalDataMoreover, according to 64% of the respondents, the terms financial advisers and financial planners are distinctly different.
Commenting on the findings, Zoe Financial founder and CEO Andres Garcia-Amaya said: “The study shows that affluent individuals value trustworthiness above all, seek long-term relationships with their financial advisers and are increasingly willing to find a financial adviser online.
“The study also suggests that traditional business models for finding wealth management services are ripe for disruption.”
