UAE-based Emirates NBD has named Saod Obaidalla as new head of private banking for the Gulf region.

In his new role, Obaidalla will oversee private clients (individuals and family businesses with financial assets of more than $1m) across the UAE and all GCC markets.

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Obaidalla was most recently managing director and co-head of the onshore UAE market as well as head of royal accounts at Emirates NBD. He also worked at the bank’s private banking division in 2010.

Obaidalla’s hire will support the bank’s objective to grow its private banking franchise further in the UAE and the rest of GCC.

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