Skandia International, part of Old Mutual Wealth, has named Marcel Bradshaw as new sales director effective 5 January 2015 replacing Victor France.

Based in London, Bradshaw will report to Steven Levin, global head of distribution, reported International Adviser.

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In his new role, he will oversee all the sales and distribution activity of Skandia International.

Prior to joining Skandia, Bradshaw served as managing director of Glacier International, the offshore division of the Sanlam Group.

He also previously assisted Skandia International to set up the Old Mutual International business in South Africa, where he worked as head of its sales team.

Levin said: "Bradshaw’s leadership will help reinvigorate, challenge and deliver growth in our international markets."

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