The investment and financial planning firm Tilney Bestinvest and Saga, a UK-based financial services provider, have joined forces to launch a joint financial planning and investment service for Saga’s over-50s client bank.

The joint venture branded as ‘Saga Investment Services powered by Tilney Bestinvest’ will debut its operations from the second half of 2015.

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The alliance will develop solutions drawing on Tilney Bestinvest’s investment and financial planning capabilities with inputs from Saga’s insight into the needs of the over-50s market and will identify potential clients from its database of 10.6 million over-50s.

Tilney Bestinvest CEO Peter Hall said: "The JV will design bespoke services and solutions that will be simple, easy to access and great value-for-money.

"Whether you are planning ahead for retirement, or have an investment portfolio to manage in retirement, we will provide you with clear, impartial information and expert support to help you make the right financial decisions."

Saga group chief executive Lance Batchelor said: "Making the best of your savings will become increasingly important as people exercise the new pension freedoms, which are expected to unlock an extra £1.5 billion in 2015 alone."

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