Vistra, a trust, corporate and fund administration services provider, has unveiled a new refreshed brand identity that integrates the group’s global brands, Vistra and OIL, under the same family.
As part of the name change, Vistra and OIL will operate separately as distinct and complementary brands.
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Additionally, Vistra Group partner, TAKA will operate with its current name but will be brought under the new brand identity, while NovaSage will continue to operate under its own brand identity as a Vistra Group Company.
Vistra said that additional brands joining the Group through acquisitions will also operate under the new brand.
Vistra Group CEO Martin Crawford said: "Having Vistra, OIL, TAKA and NovaSage under a single Group name reinforces the linkages between our businesses and demonstrates to the industry that Vistra Group is united by one story. The Group’s wide access to deep specialist knowledge will help us deliver expert solutions globally and swiftly."
"Through integration, we can now benefit from seamless end-to-end services and the greater global reach, and hence provide an even more competitive offering to clients. Under the Vistra Group brand, we are confident that each of our group companies will thrive and together, will deliver consistent growth," Crawford added.
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