Zedra, a provider of independent trust, fiduciary, corporate and fund services, has named Wendy Sim as the managing director to lead the development of its Singaporean operations.
The Singapore office will additionally support markets in Thailand, Indonesia and Malaysia, Zedra said.
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Sim has an experience of over two decades working with ultra-high net worth clients in Asian markets, and specialises in wealth management and estate planning for Asian corporate and high net worth individuals and their families.
Most recently Sim served at HSBC Private Bank, where she was tasked with developing pan-Asian family governance solutions.
Previously a lawyer, Sim specialised in trust litigation and structuring, led family governance workshops for clients, as well as advised on and set up philanthropy related structures.
Zedra group CEO Niels Nielsen said: “Wendy Sim’s appointment as the Zedra managing director for Singapore is integral to our growth plan for the Far East.
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By GlobalData“Zedra’s approach is based on fresh thinking, independence and family ownership. We recognise the fact that Asian clients in particular will have needs that are very different from European families, where perhaps wealth has already passed through multiple generations.
“This is a key cultural difference and one which Wendy is well placed to understand, given her extensive experience and background.”
