Broadridge Financial Solutions has acquired Direxxis, a provider of cloud-based marketing solutions and services, to expand its suite of solutions for wealth and asset managers. Financial terms were not disclosed.
Direxxis’ marketing management and automation platform enables wealth and asset management companies and insurers to manage and implement marketing activities efficiently across field offices and branch locations using consistent standards.
Go deeper with GlobalData
Access deeper industry intelligence
Experience unmatched clarity with a single platform that combines unique data, AI, and human expertise.
The platform provides unique analytic capabilities designed to increase marketing and sales effectiveness, and has advanced social media tools and a modular architecture. The addition of Direxxis is the latest step in Broadridge’s strategy to build market-leading solutions for financial advisors.
"Financial advisors are moving from a mass marketing approach to data-driven strategies in which timely content can be tailored and distributed through both traditional and emerging channels," said Richard Daly, president and chief executive officer, Broadridge.
"Direxxis is on the front line of that evolution and is a proven leader in its class. Its technology is highly complementary to our industry leading suite of advisor solutions, and is an important new addition under our tuck-in acquisition strategy."
Broadridge will integrate Direxxis into its wealth and advisor solutions suite, which includes marketing communications, client on-boarding, retirement plan solutions, performance reporting, and data aggregation solutions.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataFounded in 2003, Direxxis has one of the largest financial services industry client bases among major digital-marketing platforms.
"This is the right time to further invest in solutions for the advisor market," said Robert Schifellite, president, Investor Communication Solutions, Broadridge. "The industry is seeing growing demand for financial advisory services in a marketplace that is rapidly going digital. We are privileged to welcome Direxxis’ experienced and highly skilled team to our organization."
