SigFig has launched ‘SigFig Guidance’, a free investment tool specifically designed to analyze any portfolio in less than five minutes, offering unbiased, actionable suggestions to optimize returns and reduce fees.
Data from the more than $350bn in assets tracked by SigFig has revealed that more than 90% of investors have costly and easily correctable problems, ranging from cash drag to poor diversification to high fees and excessive volatility.
Go deeper with GlobalData
Access deeper industry intelligence
Experience unmatched clarity with a single platform that combines unique data, AI, and human expertise.
By simply connecting any investment account to SigFig, SigFig Guidance instantly diagnoses common problems and offers unbiased, personalized recommendations for how to manage risk, improve returns, and lower fees. Investors can also employ SigFig to manage their accounts, but the Guidance tool will offer actionable suggestions with no cost or commitment.
SigFig is the largest automated advisor that uses big data techniques coupled with complex algorithmic analysis to review existing client investments and automate portfolio management. SigFig’s professional wealth advisors are also available to discuss how SigFig’s investment algorithm works at any time.
"In analyzing our extensive data, we found that almost every investor is making costly mistakes in their portfolio. Fortunately, most of these problems are easily correctable and can have a surprisingly large impact on long term returns," said SigFig CEO Mike Sha.
"We wanted to make it incredibly easy for anyone to get an unbiased checkup on their investments and to remove the agony typically involved in getting investment advice."
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe Guidance tool scans any portfolio looking for opportunities to:
- Reduce or eliminate unnecessary fees
- Improve returns caused by cash drag from uninvested cash
- Reduce exposure to excessive risk caused by high concentrations
- Improve diversification across asset classes and geographic markets
- Better manage risk to match an individual’s tolerance for volatility and investment horizon
To use SigFig Guidance, simply connect your investment accounts and answer the questions on our risk assessment questionnaire. Guidance analyzes your portfolio and your personalized report flags problematic aspects in your investments and recommends an optimized portfolio that avoids common mistakes.
"Traditional advisors often charge thousands of dollars to get these kinds of detailed insights, and sometimes aren’t truly impartial in their recommendations," continued Sha. "With SigFig, anyone, regardless of wealth level, can get a high quality investment portfolio for a fraction of the cost. We have decided to offer free analysis to arm investors with as much information as possible to improve their performance and reduce fees."
