A group of asset management industry experts with a track record in pensions and institutional investment has launched a new financial advisory firm named City Noble.

The new venture, which aims to deliver impartial advice to trustees and institutional investors, will be owned and founded by Alexandra Noble, who has more than 30 years of experience as an international fixed income fund manager.

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The firm will have six founding directors including Paul Craven, a former managing director at Goldman Sachs Asset Management, Ian Maybury, an independent expert on Unilever’s DC committee and William Bourne, recently appointed chairman of Local Pension Boards for the Lancashire County Pension Fund and the London Pension Funds Authority.

Industry veterans Eamonn O’Connor, Brian Guck and Fiona Luck will also assume the role of directors in the new firm.

City Noble founder and managing director Alexandra Noble said: "City Noble’s founding principles are independence, integrity and insight.

"We want to ensure that trustees and other institutional investors make better decisions for the members. The insight we can provide from an impartial and genuinely independent viewpoint allows us to add value to the process."

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