Contineo, a Hong Kong-based broker neutral multi-issuer platform for equity linked structured products, has commenced live operations.

Contineo, which is backed by a consortium consisting of Barclays, BNP Paribas, Goldman Sachs, HSBC, J.P. Morgan, Societe Generale and data services company AG Delta, was conceived in 2014 and began beta operations earlier this year.

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Contineo is a messaging network facilitating transactions between buy- and sell sides. It will act as a communications platform for products including Equity Linked Notes, Knock-Out Equity Linked Notes, Accumulator, Decumulator, Fixed Coupon Notes, DRAN and OTC Options.

Contineo will be led by newly hired managing director Mark Munoz, who will run the operations from Hong Kong.

Munoz said Contineo’s go-live represented a new phase in the evolution of the structured products market.

"Contineo has been developed by the industry, for the industry. Our agnostic platform is open to all participants and, through our Advisory Group, we are bringing the industry’s key players together for the first time to develop a set of standards that will benefit us all."

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