The offshore sales and distribution division aims to provide advisers with an enhanced level of technical service.
Further, Axa will also launch a telephone support service for offshore accounts and grow its offshore sales division.
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For the first half of 2012, Axa’s offshore sales fell 37% to GBP345 million, as the total sales fell 16% from GBP1.9 billion to GBP1.6 billion.
The director of Acuity Consultants, Simon Willoughby has been appointed to head up the new offshore propositions team.
Willoughby will be responsible for all proposition aspects including product innovation and marketing.
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