Morrissey will take over his new role with immediate effect and will report to the group’s head of marketing and sales, Nick Hodgson.
The appointment is a part of S&W’s commitment to developing the discretionary fund management and guided architecture outsourcing services it offers to the IFAs.
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Most recently, Morrissey was the head of distribution at Liontrust, where he had worked for 10 years and prior to that, he had spent 12 years at Mercury/Merrill Lynch Investment Managers.
Commenting on the move, Hodgson said: "This is a major statement of intent on our part regarding the promotion of our outsourcing capabilities to IFAs. We already have IFAs using our outsourcing services and Mickey will develop sales further utilizing his extensive IFA contacts.
"He has over 20 years sales experience, is well-known to many advisers and we are fortunate to have a high-caliber individual leading this new sales initiative."
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