Client onboarding specialist, Appway, has launched two new regional offices, with the Appway Geneva office officially opening for business in February 2013 followed by Appway Hong Kong just two months later.
Fourof the world’s top five private banks already use the Swiss software company’s client onboarding products and services with the aim to digitalise and modernise their processes and deliver superior customer experiences.
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"New regulations and increased competition in the international wealth management space are forcing financial institutions to adapt their service models and expand internationally" said Hanspeter Wolf,Appway CEO.
"Most of our global customers want to centralise and standardise their business processes.This makes Appway’s seamless multiMjurisdiction and crossMborder approach very attractive and hugely beneficial.Now,with a local presence in our key markets,the usual obstacles such as distance and language are removed and the path is cleared for a direct and intimate service to our customers."
Geneva is the global center for private banking while Hong Kong is considered the gateway to Asia. Appway’s physical presence in both markets is essential,to both understand local needs,and effectively customise its products to suit regional regulatory requirements. Appway has appointed two new members to its staff: Thibaut Jacquet Lagreze to head Appway’s
Geneva business and Reto Merazzi to drive Appway’s activities in the APAC region.
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