API Funds, a select family of mutual funds, has engaged Suasion Resources, a specialized marketing consulting firm, to enhance advisor communications and support capabilities.
"API Funds is committed to providing investment advisors the information and support they need to serve the best interests of their clients," said David M. Basten, Managing Director of API Funds. "Suasion Resources understands the needs and concerns of advisors. We believe that this new partnership can help us provide advisors the tools and information they need to determine if one or more of the API Funds are a proper fit for their clients’ portfolios."
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"Suasion Resources welcomes the opportunity to work with the talented team at API Funds," said Jay Nagdeman, President of Suasion Resource. "Our mission is to work closely with API to create communications and sales support initiatives that focus on API’s relevant differentiation and the benefits that their product offerings can provide to investors."
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