MSCI, a provider of investment decision support tools worldwide, has appointed Darla Hastings as its chief marketing officer.
In her new role, Hastings will be responsible for leading a major and rapid transformation of MSCI into a much more customer-centric and marketing-focused organization.
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Based in New York, Hastings will report to Henry Fernandez, chairman and CEO of MSCI, and also managing director and a member of the firm’s executive committee.
Prior to joining MSCI, Hastings served as chief marketing officer for Norton Rose Fulbright.
She started her career at Fidelity Investments where she worked for 16 years in a number of senior marketing and client service roles.
In 1995, Hastings founded INCommunication, a strategic marketing consultancy with a roster of clients. She joined State Street as executive vice president and head of worldwide marketing and communications in 2001 and in 2007 she became chief marketing officer for Dimensional Fund Advisors.
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By GlobalDataCommenting on the appointment, Fernandez said: "With three decades of marketing experience in the investment management industry, Hastings brings a wealth of relevant and valuable business insight with her and we are delighted to welcome her to MSCI.
