Sopra Banking Software has partnered with Gambit Financial Services to offer integrated wealth management capabilities, that help banks to serve mass affluent and high net-worth individuals.
According to Sopra, the joint offering will include a compact web interface that makes banker and client experiences similar across a variety of channels, in real time.
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This joint offering will ultimately results in a 360 degrees view of the customer, enabling the bank to give advice to their customers.
François Moraux, wealth management business line manager for Sopra Banking Software, said: "We realized that retail banks want to offer this type of customer services commensurate to their needs, but lack the infrastructure and tools to do so.
"We provide a high degree of automation to the banking process, meaning that a banker will have more time left to actually engage with the customer.
"By gaining an edge over competitors who cannot offer these differentiated services to their mass affluent customers, banks will be able to increase customer loyalty," Moraux added.
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By GlobalDataGeoffroy de Schrevel, CEO of Gambit Financial Solutions, said: "We specialize in helping banks advice their HNWI and mass affluent customers in smarter and more differentiated ways.
"This includes portfolio recommendations, process automation, assessing diverse financial situations, personal objectives and risk preferences. In this way, bankers can learn what type of investment advice a customer needs," Schrevel added.
