AMP Capital has appointed Tim Keegan to the newly-created role of head of self-managed superannuation fund (SMSF), in a bid to strengthen its presence in the SMSF sector.

In his new role, Keegan will work together with AMP Capital’s retail team and the AMP SMSF business to design customer-targeted investment solutions. He will also work on ways of making AMP Capital’s investment more easily available to SMSF investors.

Access deeper industry intelligence

Experience unmatched clarity with a single platform that combines unique data, AI, and human expertise.

Find out more

The investment solutions developed by AMP for the SMSF market will be available in 2014.

These solutions will offer SMSF investors with access to the complete range of AMP Capital investment capability including assets that are typically difficult for this group to hold in their portfolios.

Keegan, with 20 years of experience in wealth management, most recently served as head of National Australia Bank’s online share trading business, nabtrade since 2009.

Prior to NAB, Keegan has served as head of online trading. Earlier to this, he worked at E*Trade Australia, where he was responsible to lead the strategic alliances and the bank’s call centre.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Keary said: "His experience in strategy development, building businesses from scratch and identifying commercial opportunities will be critical to AMP Capital’s move into this largely untapped market."

"Key to our success is our significant SMSF expertise we have across AMP to meet the broad needs of this sector," he added.