Access Data, a Broadridge Financial Solutions (NYSE:BR) company, has announced that several asset management firms including OppenheimerFunds have selected its Premium Reporting offering available through the Schwab Asset Intelligence (SAI) portal as demand for market intelligence and data transparency rises.
Launched in December 2012 as part of a strategic partnership between Access Data and Charles Schwab & Co., Schwab Asset Intelligence offers mutual fund asset and sales information across Schwab’s registered investment advisor (RIA), retail, retirement and trust channels.
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Available on SAI and offered by Access Data, Premium Reporting provides unprecedented detail to help asset management firms understand how assets are generated and which advisors are driving the most sales.
Dan Cwenar, president, Access Data, Broadridge, said: "With Premium Reporting, we go beyond standard data delivery to provide intelligence that fund firms can use to identify opportunities to grow their assets under management. This information is invaluable when setting sales and marketing strategies, ultimately helping OppenheimerFunds and our mutual fund clients of all sizes target the right firms and offer the right products, at the right time – and this is all made possible by our SaaS delivery model."
Since its introduction, Premium Reporting has been utilized by 13 firms.
Asset management firms are focused on seeking new avenues to differentiate themselves and grow assets under management, and Premium Reporting allows fund firms to understand where growth opportunities exist on a regional basis – down to the city and even the RIA office level.
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By GlobalDataThe offering also shows gross sales, market share, flows and assets, and a fund’s competitive position and how it’s performing within a Morningstar category.
Mark Santero, senior vice president, Distribution Operations, OppenheimerFunds, said: "In today’s competitive environment, it’s critical to stand out in the marketplace and increase assets under management. By harnessing the power of data, we’re able to identify new opportunities for growth and allocate marketing and sales resources more effectively. As a firm, we work with Broadridge for their insight and support in a range of sales data management and marketing and regulatory communications efforts. By adding Access Data’s Premium Reporting, we gain much needed transparency into the rapidly growing RIA and other channels within the Charles Schwab platform."
