More than half of all Baby Boomer and Gen X investors with a net worth over US$1 million plan to invest in equities such as individual stocks or stock mutual funds over the next 12 months, according to a research by Spectrem Group.

The research Ezine Baby Boomers vs. Gen X shows that 58% of Gen Xers and 57% of Baby Boomers with a net worth of over US$1 million plan to invest in equities. Among investors with a net worth under US$1 million, 46% of Gen Xers and 48% of Baby Boomers plan to invest in equities such as bonds or bond mutual funds.

Access deeper industry intelligence

Experience unmatched clarity with a single platform that combines unique data, AI, and human expertise.

Find out more

A majority of investors in both age groups and wealth segments plan to put money into checking and savings accounts over the next 12 months. Sixty-four percent of Gen Xers with a net worth over US$1 million plan to put money in the safety of checking and savings accounts.

The next most popular investment option over the next 12 months is money market funds. Fifty-two percent of Gen Xers with a net worth over US$1 million are going to invest in money market funds, and 43% of Gen Xers with a net worth under US$1 million are going to do so.

Money market funds are less popular among Baby Boomers, with just 40% of those with a net worth over US$1 million and 35% of those with a net worth under US$1 million planning to invest in them over the next 12 months.

Gen Xers also like the idea of investing in international investments more than the average investor. While only 28% of all investors are looking to put money into international investments, 44% of Gen Xers with a net worth over US$1 million are going to do so, and 35% of Gen Xers with a net worth under US$1 million plan to look internationally for investment options.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Baby Boomers are aligned with the average, with 31% of those with a net worth over US$1 million and 26% of those with a net worth under US$1 million going the international route.

Among Gen Xers with a net worth over US$1 million, 31% plan to invest in certificates of deposit. Thirty-two percent of Baby Boomers with a net worth over US$1 million plan to invest in fixed income products such as bonds or bond mutual funds.