Citi Wealth has joined forces with Advyzon Enterprise Solutions and Advyzon Investment Management to build a global unified managed account (UMA) programme for its wealth clients.
The platform is being prepared for Citi Private Bank, Wealth at Work, Citigold and Citigold Private Client across North America, Latin America, Europe, the Middle East and Africa, and Asia-Pacific.
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Citi said the programme forms part of its wider expansion plans and is aimed at providing more tailored investment advice.
The bank also said it is intended to make investment administration easier for clients, bankers and advisers.
At present, Citi Wealth provides investment advisory products including exchange traded funds, mutual funds, separately managed accounts, alternative investments and other options.
Under the new structure, these products are to be combined within a single UMA, alongside input from the bank’s Chief Investment Office.
Citi Wealth Investment Solutions head Keith Glenfield said: “Clients will be able to access the power of ‘One Citi’ and the breadth of our investment capabilities in a simplified and personalised investment programme – enabling high levels of transparency and improved client outcomes. This Program, powered by Advyzon’s leading agile and artificial intelligence powered technology, will streamline many aspects of Citi Wealth’s core advice offerings and significantly improve the overall investment experience for clients.”
The bank said the programme is set to include support for multiple currencies, access to traditional and alternative assets, onshore and offshore structures, and its home office portfolios.
It will also include Citi Portfolio Solutions powered by BlackRock, which Citi announced in September 2025.
Advyzon was chosen after a review process, according to Citi.
The firm offers technology for a scalable, configurable, AI-enabled, multi-currency and multi-jurisdictional turnkey asset management programme.
Advyzon’s system includes model management, manager marketplace, tax overlay and direct indexing, trading, portfolio modelling, rebalancing, billing and reporting.
The first phase of the rollout is scheduled for the fourth quarter of 2026.
Advyzon founder and CEO Hailin Li said: “We’re proud to partner with Citi Wealth on creating one global advisory platform that unites prospecting, account opening, unified management account/household, client reporting and custodial capabilities. Trusted by more than 2,500 wealth management firms, our unified platform is built to scale, and we look forward to delivering personalised, scalable UMA capabilities and investment solutions to Citi clients worldwide.”
Earlier this month, the Financial Times reported that Citigroup introduced stricter performance targets for its private bankers, with some employees saying the new goals may be difficult to meet as the lender works to reinforce its wealth business.
