HSBC has named Alfonso Gómez as CEO of HSBC Private Bank (Suisse) SA and Country head for Switzerland, with the appointment taking effect on 27 April 2026.
Gómez has spent more than 30 years in wealth management in Switzerland and abroad.
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He previously led BBVA Switzerland as CEO for over 12 years.
His earlier responsibilities at BBVA included roles in New York, London, Madrid and Zurich, covering positions such as director of global private banking, head of private banking for Spain and Portugal, and country manager for the UK, alongside senior posts in corporate banking and trade finance.
In his new position, Gómez will operate out of Geneva and report to Ida Liu, CEO of HSBC Private Bank.
Liu said: “We are delighted to welcome Alfonso whose extensive Swiss experience, strong leadership track record and commitment to client excellence make him ideally positioned to lead our Swiss Private Bank, an integral and strategically important part of our global franchise.”
He replaces Daniel Calado, who had been acting as interim CEO of HSBC Private Bank Switzerland.
Calado will return to his role as CFO of HSBC Private Bank Switzerland and EMEA and will continue as a member of the executive committee.
HSBC Swiss Private Bank board chairman Yannick Haussman said: “Under Alfonso’s expert leadership, our Swiss Private Bank will continue to leverage HSBC’s globally networked and diversified business model for the benefit of our clients, serving the private banking needs of entrepreneurs and business owners in some of the world’s fastest-growing wealth markets.
“We take the opportunity warmly thank Daniel for his excellent leadership and valuable insights which he continues to take forward as a valued member of our executive committee.”
Last year, HSBC’s Swiss private bank made headlines for implementing staff retention measures, including increased compensation, following a series of executive exits, reported Bloomberg.
