AdvisoryWorld and FTJ FundChoice are partnering to provide advisors the tools they need to create client proposals that set them apart from competitors.
"We know how important it is for advisors to quickly communicate their value to varying investor types," said AdvisoryWorld COO Michael Wilson. "Together with FTJ FundChoice and through our integration with the TD Ameritrade Veoâ platform, we offer the tools they need present portfolio analytics at any level of sophistication."
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CASE STUDY #1: FINANCIAL ADVISOR REALIZES SUBSTANTIAL GROWTH IN 2013 (AND ON TARGET FOR EVEN MORE IN 2014)
Jeremy Portnoff, founder of Portnoff Financial LLC, with offices in California and New Jersey, has been using AdvisoryWorld’s SCANalytics web-app for just over a year. He considers it an essential factor in his growth – his firm grew approximately 50 percent in 2013 and is on target to exceed that in 2014.
"It’s critical when talking with prospective clients to be able to differentiate my firm," said Portnoff. "Being able to quickly show them a visual comparing how we would construct their portfolio to what they currently have is extremely powerful. The tool provided by FTJ FundChoice and AdvisoryWorld is excellent." Portnoff appreciates the ability to customize reports with his logo and color branding elements. The tool’s flexible reporting allows him to deliver proposals which showcase basic principles of asset allocation as well as more advanced Modern Portfolio Theory statistics.
Portnoff says many clients come in with a hodgepodge of investments but their focus is on retirement planning and they often don’t realize the amount of risk they are taking with their current portfolio. By using the AdvisoryWorld app, Portnoff can show them a clear hypothetical illustration of the difference of having a professionally managed diversified portfolio that has historically provided a higher return with less volatility. Once clients see this, they recognize the value in having him manage the portfolio and are willing to let him change their holdings. This has been the case with several large clients over the past year.
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By GlobalDataCASE STUDY #2: ASSET MANAGER LANDS KEY ACCOUNT (WINDFALL FOR ASSET MANAGER, TAMP AND CUSTODIAN)
The tool is flexible enough to be used with consumer investors as well as with sophisticated wealth managers. Optimus Advisory Group provides asset management services to other advisory firms, offering model portfolios through FTJ FundChoice. Managing Member Paul Hewitt uses the analytics tool to prepare proposals and generate fact sheets for his models to demonstrate how Optimus can complement, and in some cases replace, what the advisor is currently using. He also uses the integrated optimization tool to blend multiple strategies on the efficient frontier and appreciates the availability of extensive data on Mutual Funds, SMAs and ETFs.
"SCANalytics is perfect for our needs, and with the short learning curve we were able to utilize it immediately as our primary marketing tool," said Hewitt. "We were spending a lot of time generating our own fact sheets, but now we can create them instantaneously with high quality graphics."
Optimus recently finalized an agreement with an independent broker/dealer who had been evaluating a number of strategists and asset management platforms and decided to go with FTJ FundChoice. Several of the firm’s advisors have started moving clients’ portfolios over to Optimus after reviewing the fact sheets and proposals. Hewitt anticipates that ultimately they will have transferred over $50 million in assets to Optimus, which is also a win for FTJ FundChoice and TD Ameritrade, Optimus’ custodian.
"With AdvisoryWorld’s SCANalytics integrated with FTJ FundChoice and the TD Ameritrade Veoâ platforms, we gain even more efficiencies during client reviews," added Hewitt. With a few taps, AdvisoryWorld is able to retrieve client, account and position data from Veoâ. "This has enabled us to accelerate our growth, which is on track to nearly double in 2014."
COMMUNICATING VALUE TO THE CLIENT
"Regardless of how skilled and experienced an advisor or asset manager is, the ability to show value to the client is essential," said FTJ Fundchoice National Sales Manager Cory Kendall. "By partnering with Advisory World, and integrating the performance of our 13 strategists to provide the best possible analytics, we are able to help financial advisors, and ultimately their clients, achieve their financial objectives."
