Canada’s Canaccord Genuity Group (CG) has reached a definitive agreement to buy Sawaya Partners, a New York-based independent M&A advisory firm focused on the consumer sector.

The deal, whose financial details are undisclosed, expands CG’s advisory capability and builds upon its existing consumer practice.

It is also said to offer the firm a ‘strong intersection with core CG focus sectors’ including media, healthcare, technology, and sustainability.

Canaccord Genuity Capital Markets (US) president Jeff Barlow said: “We are excited to be building upon the success of our advisory practice with the high-quality team of professionals from Sawaya Partners and adding deep domain expertise and relationships in the consumer sector.

“This transaction creates an opportunity to meaningfully enhance our service offering to our combined clients, and advantageously positions us to capitalise on attractive industry trends.”

As part of the deal, Sawaya Partners founder and managing partner Fuad Sawaya will join CG’s US operating committee. He will assume the role of CG’s Consumer vice chairman and global head of its consumer investment banking practice.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Sawaya Partners partners Jeff Kuhr and Slava Leykind will also join CG and become co-heads of its US Consumer Investment Banking group.

All existing employees of Sawaya Partners will be part of CG’s US capital markets business.

Commenting on the deal: “This transaction presents a tremendous opportunity to expand our reach, while leveraging CG’s extensive global footprint and capital markets capabilities to provide enhanced opportunities for our corporate and sponsor clients.”

Recently, CG reached an agreement to buy Punter Southall Wealth from Punter Southall Group in a bid to expand its UK footprint and to further bolster its financial planning capability.